RETURN ON INVESTMENT / TRADITIONAL SALES Approach / VALUE Framing
DID YOU KNOW… self-generated memories are retained best?
People are better able to recall memories of statements that they have generated than similar statements generated by others.
Top Takeaway: Visualize YOUR Value
No matter the subject, picturing yourself in a situation relating to the respective topic (i.e. specific solution/target/opportunity) improves content retainment over thoughts you’d remember by trying to visualize a new concept or character I make up.
Nothing to over-think, all TS terminology is as appears and content is designed to be adapted around YOUR unique circumstance. The more you drill down on your situation, the better you’ll remember the surrounding details.
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Source/Citation:
Hirshman, E., & Bjork, R. A. (1988).
The generation effect: Support for a two-factor theory. Journal of Experimental Psychology: Learning, Memory, and Cognition, 14(3), 484–494. https://doi.org/10.1037/0278-7393.14.3.484
ROI RECAP
